Visit the How it Works section for a visual overview. MQA captures the original recording, ‘folds’ the file for efficient distribution, and ‘unfolds’ the file dependent on the playback set-up and device capability. The technology delivers the original sound, in the highest quality, with the most flexibility, using less data, while authenticating provenance.
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Using this same faculty, we can position individual instruments at a live performance, and, with MQA, this crucial timing information is captured and preserved from the master recording, so it recreates the original performance. This timing sensitivity evolved to help us survive in the natural world by pinpointing, for example, the direction of a potential attack. Human hearing is also incredibly adept at determining where a sound is coming from – as sounds reach us, microseconds apart, our brains build a 3D soundscape. While we tend to trust our eyes over our ears, human hearing is quite remarkable: you cannot see in the dark or around corners, however your ears can and they’re always ‘on’. MQA (Master Quality Authenticated) was developed using new insights in digital coding and a deep understanding of how humans hear. It’s tremendous, it sounds really good.”Īnd the good news is it works with all iFi audio’s DAC products… Read on… The science behind MQA In the words of Gilbert O’Sullivan, iconic Irish-born singer-songwriter, “The great thing about MQA is that it delivers the finesse that was there in the desk sound. MQA is an award-winning audio technology that enables music fans to stream the original master recording into their home, car or on their mobile.